The Direct Shipper Sales Script & Outreach Kit

If you’re relying 100% on load boards, you’re not building a trucking business — you’re renting customers from brokers.

Every brokered load comes with markup. The shipper is often paying 15–25% more than what you’re seeing, and that difference adds up fast over a year of miles.

This kit is built to help owner-operators and small carriers go direct the right way — professionally, confidently, and with a repeatable outreach system.

Inside, you’ll get the exact tools you need to approach shipping managers like a real business:

• Shipper lead-generation methods you can use immediately (including the BOL mining strategy)
• Cold call scripts for gatekeepers, shipping managers, voicemails, and confident closes
• A full vault of shipper email templates (lane-specific, follow-up, rate challenge, seasonal surge, post-voicemail, and “already hauled your freight”)
• A 5-touch follow-up system that turns silence into responses
• A simple 30-minute daily outreach routine to build a real customer base
• A shipper-carrier agreement template structure to help you lock in terms professionally (with strong reminders to have it reviewed by counsel)

This is not theory. It’s a practical outreach kit you can copy, paste, and run every day until you land direct customers.

The goal is simple:
Get out of broker dependency, stabilize your lanes, and keep more of what you earn.