New Authority Survival Guide - Surviving the “Kill Zone” as a New Trucking Authority (Current Market Edition)

The first 90 days of a new trucking authority are known as the Kill Zone.

Insurance is at its highest.
Brokers don’t trust you yet.
Scammers and low-rate brokers actively target new MCs.
Cash flow problems shut down profitable carriers every week.

Most new authorities don’t fail because they’re bad drivers — they fail because they don’t have a system.

This guide is that system.

The New Authority Survival Guide (Current Market Edition) is a step-by-step, field-tested playbook built specifically for Days 1–90 of a new MC. It shows you exactly what to do, what to avoid, and how to survive long enough to build real broker relationships and stable revenue.

Inside, you’ll learn how to:

• Launch your authority the right way with a compliance-first checklist
• Avoid early shutdowns caused by insurance, Clearinghouse, UCR, and paperwork mistakes
• Build a broker “Yes List” that actually works with new MCs (0–90 days)
• Master DAT/load boards without endless scrolling or desperation booking
• Negotiate rates confidently using proven word-for-word scripts
• Spot fraud, double-brokering, and scam rate confirmations before they destroy your MC
• Manage cash flow correctly using factoring and Quick Pay (and avoid the #1 killer of new authorities)
• Understand which markets trap new carriers and which ones help you survive
• Follow a week-by-week 90-day roadmap so you always know what “normal” looks like
• Apply equipment-specific strategies for dry van, reefer, box truck, flatbed, and hotshot
• Learn from real failure stories — with exact dollar losses — so you don’t repeat them

This is not theory.
This is what actually happens in the current market.

If you survive the Kill Zone, everything after Month 3 gets easier.
If you don’t, the business ends before it ever really starts.

Use this guide as your Day 1 to Day 90 survival weapon.